WITH the opening weekend of the ski season approaching, Tourism Snowy Mountains (TSM) has launched a new marketing campaign aimed at attracting more visitors to the slopes of the Snowy Mountains this winter.
Creatively titled, 'Go Snowhere Else', the campaign will target families and individuals in the key markets of Sydney, Regional NSW, ACT and South East QLD, offering competitive two and five day ski hire packages.
The campaign has been welcomed by the Jindabyne Chamber of Commerce, however President Christina Anderson has called for a yearly focus to increase visitor numbers.
Ms Anderson believes the focus needs to be on increasing visitors throughout spring and summer.
"There are lots of stressed out businesses at the moment, because the visitor numbers aren't coming until later on," Ms Anderson said.
"The Chamber is focused on promoting our Destination Jindabyne website so we can smooth out tourist numbers throughout the year."
'Go Snowhere Else,' is a joint initiative of Destination NSW, and the region's four alpine resorts, Charlotte's Pass, Perisher, Thredbo and Selwyn and Tourism Snowy Mountains.
Snowy Mountains Tourism Executive Officer, Neil Thew, is hopeful 'Go Snowhere Else' will entice first time visitors to experience the slopes.
"This collaborative project with the four NSW alpine resorts is a fantastic initiative," Mr Thew said.
"It shows competing businesses can work together to achieve the goal of growing the visitor economy, which is vital to our region's future."
Member for Monaro, John Barilaro, helped launch the campaign, and is encouraging people who are yet to visit the region to do so over the coming months.
"The Snowy Mountains is Australia's premier alpine region with the choice of four resorts, it's the perfect location for a winter break with family and friends," Mr Barilaro said
"The NSW Government hopes to drive visitation to the region during the key holiday season."
Funding for the campaign has been made available through the Regional Visitor Economy Fund, which is managed and administered by the state government's tourism and major events agency, Destination NSW.
A week out from the official start to the snow season, resort operators are hopeful the unseasonably warm weather will subside to create conditions where snowfalls and snowmaking is possible.