Major summer tourism campaign

The NSW government is spending almost $2 million in a concerted campaign to promote tourism throughout the state over summer, Minister for Tourism and Major Events, George Souris, has announced.

"In light of the devastation from bushfires in some of the state's finest tourism regions, the government is also keen to help the tourism industry in those communities in particular, recover.

"Tourism is a critical part of many of these communities. Once the fires have been controlled, the government's tourism and major events agency, Destination NSW, will work with local operators and community leaders to prioritise where help is needed the most.

"Support will include ensuring in the lead up to a busy summer holiday period, that visitors know the regions are 'open for business'.

"Sydney and regional NSW's best tourism experiences, attractions and events will be showcased in a number of campaigns, including a new interactive digital magazine for iPad with video content and simple 'click to book' event tickets directly online".

"The campaigns will appear across print, outdoor and digital media, including the 40-page, full colour magazine called Love Every Second in Sydney and NSW, inserted into 1.9 million newspapers across Australia and New Zealand. The magazine also features two competitions. The first offers winners a 'money can't buy' VIP event experience to enjoy Sydney's 'Best Seats in the House' and the second a VIP experience at CMC Rocks the Hunter.

There are 96,564 businesses in NSW involved in tourism which directly and indirectly employs 257,000 people.

Destination NSW Chief Executive Officer, Sandra Chipchase, said this season's campaigns reinforce Sydney and regional NSW as exciting, energetic and unique short break destinations during summer.

"Once again we will have a strong presence in major interstate markets like Melbourne and Brisbane, including outdoor advertising in key CBD locations including the Young and Jackson intersection adjacent to Federation Square and Flinders Street Station in Melbourne, and Brisbane's shopping hub on Queen Street," Ms Chipchase said.

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